Learn how you can track and collect significant conversion data and then bring it all together in one dashboard. Use these three levels of conversion data tracking that vary in terms of pros/cons, costs, effectiveness, and sophistication.
Source: http://feeds.searchenginewatch.com/~r/sew/~3/0pyoEYMrc9Q/Measuring-ROI-How-to-Collect-Meaningful-PPC-Conversion-Data
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