Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you?ll find users will be inclined to move onto the next step.
Source: http://feeds.searchenginewatch.com/~r/sewblog/~3/yIQ6wtnQPKI/7-Tips-for-Landing-Page-Greatness
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