The Art of Winning on AdWords - Lessons from Moneyball

As described in Michael Lewis? ?Moneyball?, Oakland A?s General Manager Billy Beane fielded the winningest team in baseball while spending half as much on player salaries as their nearest rival, the New York Yankees. Beane ...

Source: http://feeds.searchenginewatch.com/~r/sewblog/~3/W1980Xwt6pg/The-Art-of-Winning-on-AdWords-Lessons-from-Moneyball

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