Imagine for a second a PPC advertiser?s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in the conversion stat column! Worse yet, it isn?t a performance problem ? just a tracking problem. Here?s what to do
Source: http://feeds.searchenginewatch.com/~r/sewblog/~3/Y_k1HY2Vs0Y/How-to-Make-PPC-Count-Without-Conversion-Tracking
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