Let’s take a quick look at the basic characteristics of a quality button: The button links to a download, sign-up, or sale. Its purpose is to turn a web page visitor into a purchaser or member, to call that person to action. The button attracts Internet users. Visitors that click the button are more likely [...]
Source: http://www.newbizblogger.com/tips-tools-tutorials/how-to-create-call-to-action-buttons-that-work
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