Everyone's bleating about content marketing.
Content marketing this.
Content marketing that.
For some of us, though, content's been around since we, well, since we learned to read.
Here's the process I've put together over the last ten years. I presented this at Wappow Search & Social last week.
Shockingly, it involves content. And marketing. With some analytics and SEO thrown in.
Analytics + SEO = Content
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