Hootsuite just launched a new analytics tool, and it's pretty slick. It doesn't do anything new, but it integrates Hootsuite, Google Analytics and other data in a really elegant, white-label-able interface.
Cool features include:
- Nice PDF report export;
- Basic branding: Put in your logo, contact info;
- Track Google Analytics against retweets;
- Track Facebook likes/unlikes all on one page;
- 'Quick analytics' looks at clicks on ow.ly traffic, Facebook response, Google Analytics data (these aren't new, but they're easier to find).
It's simple, elegant and easy to use. Here's a quick report I set up. I haven't used Ow.ly much, so you'll have to use your imagination a bit:
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Source: http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/6_vU9-8WsJY/new-hootsuite-analytics.htm
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