Google announced new mobile ad opportunities, including mobile-friendly ad "circulars" and the option for advertisers to send users to deep links inside an installed app. Additionally, physical proximity to the searcher is now an ad ranking factor...
Source: http://feeds.searchenginewatch.com/~r/sewblog/~3/m4A-5VVWA60/Google-Makes-Proximity-an-Ad-Ranking-Factor-Opens-New-Mobile-Ad-Features
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