Facebook has been taking strides to make targeting a breeze, almost a no-brainer, when using Broad Category targeting. Savvy marketers know when and how to leverage broad categories but should be keen to identify cases when to not rest on this fun...
Source: http://feeds.searchenginewatch.com/~r/sewblog/~3/5gUe5MHwZwI/Leveraging-Facebook-Ads-for-Obscure-Charity-Donations
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