Today, you get to see the ugly, stench-ridden underbelly of my writing process. I actually recorded myself typing this blog post. While I removed a few typos that would've gotten me rated NSFW, the rest is pretty much straight-up:
And, in plain old text, in case you don't want the video version:
There are no tricks to internet marketing.
No secret methods.
It's about connecting with an audience.
It's about building a relationship that lasts.
Just for a second:
Forget "Social Media"
Forget search engines
Forget the internet
Focus on marketing.
Focus. On. Marketing.
...
Great marketing requires that you
1. SHOW UP:
Speak where you'll be heard
= Be found.
2. COMMUNICATE:
Favor 'clear'
Favor 'simple'
= Be understood.
3. CONNECT:
Respond to questions
Help people out
= Please them.
Every person who finds you is a potential customer.
Every person who understands you is a potential salesperson.
Every person you please joins your marketing team.
...
K, you can think about the internet again.
The internet makes marketing easier:
Search engines and social networks help you show up.
The whole web gives you a chance to communicate clearly.
Social media helps you connect with customers.
But it's still marketing:
Show up.
Communicate.
Connect.
I know what you're saying.
There's no trick.
There's no 'method'.
Does this really work?
You tell me:
You've now spent 30 seconds reading plain text.
On a screen.
There's no music.
There's no dancing raisins or speeding cars.
No tricks.
It's just marketing.
Delivered using the internet.
Tricky, huh?
You should try it.
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