Testing ad copy is essential to the efficient running of a paid search campaign. Poor ad copy is the difference between trust and recognition of your brand in an extremely competitive marketplace which, if you learn the hard way, will have ultimately cost you hundreds of dollars in lost opportunities. By contrast, fantastic ad copy saves you money, increases the visibility and delivery of your ads and gives you a continual edge on your competitors. However, testing 5 different sets of ad copy over hundreds, if not thousands, of keyword variations becomes not only time consuming but unintuitive.
Step in, ClickEquations Text Ad Zoom. A new feature designed to help marketers sort 'the wheat from the chaff' in PPC ad copy testing. Where the typical paid search interface will compare ad copy by clickthrough or conversion rate, but leaves the user to determine if the overall delivery of the ad constituted a fair test or not; ClickEquations Text Ad Zoom will tell you whether the ad test is statistically significant or not.
Click to read the rest of this post...
Source: http://feeds.searchenginewatch.com/~r/sewblog/~3/ayQ1Lnf-jNc/110414-140000
elycia turnbow sports illustrated swimsuit 2011 bonnaroo 2011 lineup rumors medal of freedom sing it for the boys sing it for the girls
No comments:
Post a Comment