Even if you are in a seedy vertical that you think Google wouldn't touch with a 10 foot pole, Google may still be gunning for you!
Recall that when Google bought DoubleClick, Larry Page wanted to keep running the Performics SEO & SEM shop:
Google would spin Performics out of DoubleClick, and sell it to holding firm Publicis. Only one major force inside of Google hated the plan. Guess who? Larry Page.
According to our source, Larry tried to sell the rest of Google's executive team on keeping Performics. "He wanted to see how those things work. He wanted to experiment."
A search engine selling SEO services? Yep.
And now they are aggressively entering the make money online niche. Both Prizes.org & YouTube are in the top 3 ad slots for "make money online"
And I am seeing some of those across portions of the content/display network as well. I just saw this in Gmail today.
How does this align with the Google AdWords TOS?
To protect the value and diversity of the ads running on Google, we don't generally permit advertisers to manage multiple accounts featuring the same business or keywords except in certain limited exceptions. Furthermore, Google doesn't permit multiple ads from the same or an affiliated company or person to appear on the same results page. We've found that pages with multiple text ads from the same company provide less relevant results and a lower quality experience for users. Over time, multiple ads from the same source also reduce overall advertiser performance and lower their return on investment.
Google doesn't allow advertisers or affiliates to have any of the following:
- Ads across multiple accounts for the same or similar businesses
- Ads across multiple accounts triggered by the same or similar keywords
Well, as it turns out, the Google AdWords TOS doesn't actually apply to Google.
Search is a zero sum game.
Google is just getting started with breakfast. I am afraid to see what the last meal looks like!
No comments:
Post a Comment