Dear CMO: Complexity does not equal engagement

‘Engagement’. Shudder. It’s the latest beaten-to-death marketing term. Truth is, though, there’s a genuine need to ‘engage’ with your customer. I get it: You want to stand out. You want your customers to like you. You want them to remember you. But do you really have to over-complicate your web sites, and your marketing campaigns, …

Source: http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/c7kA_IMPmKk/dear-cmo-complexity-does-not-equal-engagement.htm

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