When search engines return web pages in search results in response to a query, most people assume that the pages being show are the ones that a search engine has decided are the “best” pages in response to their search terms. But what does the word “best” mean in that context? The search engines [...]
Source: http://www.seobythesea.com/2011/10/authority-vs-popularity-in-search-engine-rankings/
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