Many global companies manage paid search from one ivory tower, setting policies and even creative from HQ to be spread across the lands. Others manage in geographic silos, with local marketing teams running their own accounts with their own budget...
Source: http://feeds.searchenginewatch.com/~r/sew/~3/9sFmpma3dkM/4-International-SEM-Tips-to-Bolster-Your-Global-Agenda
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