Market research is (often) worthless. Here's why.

This post is by Bruce Lee, marketer and marketing writer. Here's the short version: Knowing that someone has disposable income doesn?t tell you what they want to spend it on. I used to work for a (retail) company that had fairly deep pockets. Occasionally, we would reach into those pockets to...

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Source: http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/ATfqmhmUa70/market-research-worthless.htm

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