LinkedIn Marketing How-To

One of my team, Doug Anktowiak, wrote a fantastic tutorial on using LinkedIn's new features for company pages. Here's a taste:

As the Facebook of the business world, LinkedIn has become the go-to social media scene for career movers and shakers, and now it's more influential than ever. Once known as just a social network for tech-savvy professionals to find a new gig, the leading business-oriented social network recently gave companies the ability to strut their stuff with a new Products and Services tab.

One Giant Leap into B2B Marketing

LinkedIn's latest addition isn't just important because it looks hi tech and it's easy to use - it transcends the ability of this social media to service both people and businesses.

You can read the rest on the Portent blog.

Source: http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/lMHF4Q1iKK0/linkedin_marketing_how-to.htm

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