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Monday, January 30, 2012
SEMRush to Add Google AdSense Advertiser Report
SEMrush is set to launch their new AdSense Advertiser Report as part of their SEO toolkit. The report offers downloadable data on AdSense publishers as well as metrics for individual text ads and can be used to check out your site or a competitor.
Google Maps Adds Emergency Alerts
If a major storm is headed you way, Google wants to be your information guide. The Google Crisis Response team is looking to be your go to information source on when a storm will strike, how bad will it be, and what resources are available to help. 
Source: http://feeds.searchenginewatch.com/~r/sew/~3/xvWwZhM47JQ/Google-Maps-Adds-Emergency-Alerts
Yandex Adds Face Recognition Technology
Russian search giant Yandex has added facial recognition technology to its photo hosting service, Yandex.Fotki. Yandex is leveraging Face.com's facial recognition technology to create a "smart" photo tagging service that lets users tag other people. 
Source: http://feeds.searchenginewatch.com/~r/sew/~3/x5O3Ob5P1HQ/Yandex-Adds-Face-Recognition-Technology
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Google+ for Business doesn't have a lot of pluses
by Mike Moran
So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. That's about it. Lots of businesses jumped in at launch and Google famously deleted all those profiles, so now everyone can get in and put their business name in. That's about the end of the excitement.
Now, you should do that. Your profile can help Google understand who you are, where your Web site is, and it can use your Google profile to connect lots of other stuff. Putting a +1 button on your page can't hurt anything. And the more Google knows about your social media footprint, the more credit Google gives you for high-quality content, so you need to create a Google Profile and Google+ pages to maximize your impact here.
But it's still disappointing. I really expected that Google was holding off on business pages because they were doing something really interesting, but they didn't. Now, you might argue that Google+ all by itself is interesting, so opening that up for businesses is interesting. Perhaps. And for all you out there who are not familiar with Google+, here is a cheat sheet of just some of the functions:
- Privacy. Facebook scurried to match this feature because it got so much attention. Google+ Circles allow you to decide which of your connections can see which posts, instead of sharing everything with everyone.
- Huddles. These are similar to text messages within your Circles.
- Hangouts. Some people have found this the most interesting feature--they are Skype-like multi-user video chats that are great for impromptu Web meetings.
These are all cool features, but they were already there, so the fact that businesses can use them is not the most exciting announcement Google has ever made. So, if you liked Google+, you'll like Google+ for Business, because they are hard to tell apart.
Originally published on Biznology
Be sure and visit our small business news site.
Source: http://www.searchengineguide.com/mike-moran/google-for-business-doesnt-have-a-lot-of.php
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Sunday, January 29, 2012
IBM Assigns 217 More Patent Filings to Google including Wireless Phones and Javascript Widgets
Looks like Google and IBM are working together again to build up Google’s patent portfolio, from an update at the United States Patent and Trademark Office (USPTO) patent assignment database. Details beyond the actual patents involved aren’t known yet. The last couple of times I wrote about large patent transactions between Google and IBM [...]
Source: http://www.seobythesea.com/2012/01/ibm-assigns-patent-filings-to-google/
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Scalable Link Outreach with Gmail and Boomerang
Sometimes it's the little things in life....Boomerang for Gmail (and Outlook) is an incredibly useful, lightweight, powerful link outreach app.
Link building has a special place in the SEO industry. Beyond being one of the harder skill-sets to master and acquire, link building is likely the most important element of an SEO campaign.
Link building can also be the most difficult job to:
- Scale internally and externally
- Train someone to do efficiently
- Outsource
- Hire someone for
How to hire link builders and how to train them are certainly worthy of their own (upcoming) blog posts but this post is going to sing the praises of a Gmail and Outlook plugin that is essential for my link building workflow.
Boomerang for Gmail (and Outlook)
Outside of the really cool name this plugin makes my workflow much more streamlined and efficient.
I don't use Outlook so I'll be focusing on the Gmail plug-in here. The Outlook plugin has most of the functionality of the Gmail edition (minus the Send On options) and you can check out the Outlook version here.
The key benefits to using Boomerang (referencing the Gmail app going forward) are:
- Schedule emails to be sent at a later date/time
- Set reminders on emails so they pop back up at a specified time
- Set email reminders from your smartphone
Send Emails Later
You can install Boomerang for Gmail here. You can use this for Gmail and Google apps and you'll need to use Firefox or Chrome.
You'll manage Boomerang in two places; you can get to it in your Gmail toolbar:
From here you can access your scheduled messages to make any changes and access various help and how-to's.
The other area where you access Boomerang is in the email dialogue box. When you go to compose a new message or click to reply to one you'll see the Boomerang button and see all the options available for sending the message:
If you click on anything other than the specific time option at the bottom, the message is scheduled straight away.
If you need to access your Boomerang-ed messages, just go back to the top Gmail toolbar, click Boomerang, and click access Scheduled messages.
The other cool option when composing a new message is listed right below the subject line. From here you can have Boomerang return the message to your Inbox if no one replies or even if they do (marked as unread, starred, etc; these options can be changed in the "access scheduled messages" option on the top Gmail/Boomerang toolbar option):
You have the exact same option when replying to messages as well.
This is incredibly useful for a variety of link building actions such as:
- Tracking the effectiveness of email pitches
- Scheduling a bunch of pitches to line up with various promotions and outreach campaigns, in one shot
- Using in conjunction with Gmail's canned responses for scalable link outreach and management
- Never forget about a link prospect
- Make Gmail a self-contained link outreach system for staff members
- Avoid awkward time zone issues on email deliveries if you have staff outside your targeted market's location
Email Reminders
While the Send On features are the most useful for link outreach, the Reminder functions can be useful as well.
Boomerang has Gmail-like functionality in the way it auto-offers a solution. Here you can see I've got a Staples coupon that expires on January 16th. Boomerang is asking me if I'd like to return this to my inbox on that date:
Outside of that functionality you can click the Boomerang reminder icon in the toolbar to get the reminder options available to you:
So rather than setting something in your calendar or in your task management application, you can use Boomerang to re-populate the email when needed.
You can add a condition to this and say that you only want to be reminded of the message at the selected time "IF" no one responds, simply by checking that option above. Otherwise, it will come back whether someone responds or not.
You can also use your iPhone, Blackberry, or Android to set up a message for yourself to arrive in your inbox at a certain time with their mobile option.
Privacy Concerns
Letting an app access your data on mail.google.com shouldn't be taken lightly. Here is what they say about privacy:
Why does Boomerang for Gmail need access to my email account?
Like most other Gmail plugins, we need access to the full email data to be able to move and send messages. In our queries, we only store the headers of the message (subject, sender, time) so that we can uniquely ID the message you want to schedule. We don't store any message text.
Does it mean you have my Gmail password?No, we don't have access to your Gmail password. You are authorizing through Google's official OpenID system.
Sign Up for Boomerang
You can get a full-featured pro account trial for free, for 30 days here. I am anxious for them to release the open/click tracking for even deeper link outreach analysis.
If you are looking for a more enterprise level solution, with team-wide tracking and monitoring, please check out our reviews of Buzzstream and Raven Tools.
Source: http://www.seobook.com/smarter-link-building-gmail-and-boomerang
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Are You Wasting Budget With Online Press Release Distribution?
Posted by Tim Grice
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
The title of this post may come across a little contentious, however I hope by the end of it you understand where I am coming from.
Over the years, I have been privileged enough to work with some large businesses that can afford to throw big budgets at online marketing. One of the first tasks I undertake is a meeting to discuss previous strategies. As my main focus is natural search, one of the things I always find interesting is discussing link building strategies carried out by previous agencies and internal SEOs. This can be quite enlightening, but really worrying at the same time, you begin to realise fairly quickly why SEO gets such bad press.
One of the things that always makes my head spin is companies who invest in pumping out online press releases through well-known services for the sheer purpose of building links!
"So, what's your link building strategy?", "Well, we send out press releases every week and get thousands of links!” fantastic. You realise at this point the road ahead is a long one.
This is my opinion and you can disagree with me in the comments, sending out press releases through services such as PRnewswire or Marketwire is not a link building strategy, in fact paying for these services alone is nothing but a waste of time and money.
So, I did a little research as I wanted to confirm my long held belief, asking 20 different SEOs to give a rough figure as to how much each of their clients spend on Online press release distribution. I have to say even I was shocked by the figures (a quick thank you to all those who responded, cheers guys).
As you can see 40% of clients were spending £2000 - £3000 a month on press release distribution alone, even at the most expensive rates that’s 6 - 10 per month. Do you really have that much to talk about? On top of that, 2.5% were spending over £5000 per month on press release distribution, that figure is staggering!
I work with some very big brands and they would struggle to fulfill that quota. When I asked why this amount was being spent each month, the same answers came back, "The MD/CEO/Marketing Director believes it to be a solid link building strategy". I know this isn't large enough to be a meaningful sample, but it gives you a slight insight into the minds of some fairly big organisations.
Why is it a Terrible Strategy
I'm sure you're all aware that a good link building strategy should:
- Follow natural linking patterns
- Be aimed at acquiring links from unique domains
- Incorporate social signals
So let's go through this step by step:
Is it natural?
You're sending the same content out to multiple hubs, with the same links in the same anchor text which automatically updates within seconds. Natural? Nah, at least not on its own.
Links from unique domains?
Sure, the first time you send a press release out all your links will be from unique domains. Maybe if you use multiple distribution services you will get plenty of links from unique domains. However if you use these services month after month, all you're doing is acquiring low quality links from the same domains over and over again.
Incorporating social signals?
Erm... nope. The only way this could develop social signals is if someone actually read these releases and referred back to your site through twitter or Facebook etc...
So alone press releases are not a good link building strategy. To emphasise the point a little more I monitored a recent press release that I distributed:
Out of just over 300 hubs precisely 299 were in my report from the distribution service. A month later I checked OSE where I found 36 unique linking domains, out of these only 11 were indexed in Google and my Google alerts account only picked up on four of them. Personally I think this is some indication as to how Google value these types of links.
It's not All Doom and Gloom
I guess I better get a little more positive before I start receiving nasty emails from some of these distribution services and press release fan boys :). I honestly believe that press releases can be used to benefit rankings!
I am sure some of you won't agree, but I am a firm believer in creating 'noise' links, but we'll go into that in a little while. Press releases can be used effectively as part of an integrated link building strategy.
Now I know there are other elements but I just want to cover a few of the basics:
1) Creating the Bait
So many people think link bait has to be absolutely amazing, never before seen, wonderfully awesome content. Slight exaggeration but let’s continue... Link bait in my opinion has more to do with the site publishing the content than the actual content itself. Sometimes really average content can garner tons of links simply because the site publishing it has some authority. I have seen terrible content flying around Twitter or Facebook for the simple reason that it was published on the Telegraph or New York Times etc...
So as budding SEOs, the first step to creating link bait isn't thinking up the idea, instead it is making relationships and reaching out to the right people. Getting great content on the right publication just about guarantees some decent links, of course the article published will have to refer/link back to the site you are targeting.
2) Creating noise links
What's the first thing that happens when you get an article published on a well read and well respected publication? It gets scraped hundreds of times.
A very quick example:
I had a link from the White Board Friday on 'Links in Old Content' (Thanks Cyrus). My site went on that same day to receive over 50 pingbacks! Up to date it is over 100! Thanks SEOmoz :)
In my opinion all these type of links (scraped links) help to raise the link profile and authority of my site. So what is the harm in giving them a push once in a while?
Google knows these popular websites get scraped and creating more of them if you have a link from a strong site, is not going to harm you and in my opinion it helps.
So provide some unique commentary of your own on the article and publish to your favourite newswire, article directories and content hubs. My personal advice would be to use plenty of variation with your anchor text as not to upset any of the algorithms.
3) Guest posting
Yes it's old news, but a really important aspect of link strategy; you should be constantly building a list of blogs you can write for whenever you want to push a new peice of content/link bait. Be proactive in reaching out to relevant bloggers. Feed them genuine content, not just a rewritten article you copied from ezinearticles. You want to make sure that when your story goes live on Fox News you have plenty of friends who will cover it and link back to your site as well as the publication. Guaranteed link bait :)
4) Social signals
Last but certainly not least is creating the right social signals and utilise all your resources.
As well as regularly reaching out to bloggers you should also be reaching out on Twitter and Facebook. When the time comes your new friends will be more than happy to tweet, stumble and share your ultra link worthy content.
You will also notice that content on highly authoritative resources is almost always more likely to get shared, and more sharing = more links.
So back to press releases...
Using them as a one dimensional strategy = waste of time, money and energy.
Incorporating them into an overall link building strategy, utilising them only when the content is worth sharing = winning formula.
Heading a team that builds thousands of links every month through viral and social promotions gives me some tremendous insights and I have seen the above strategy work time and time again in boosting rankings and overall organic traffic to a website.
One caveat I'll add - If you're the super industry authority and have a large readership, keep your best content for yourself.
There are lots of tools, tips and techniques out there that will help enhance a link building campaign. However we need to figure out how they fit into our overall strategy and not just throw budget mindlessly at well sold services.
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